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“The Artvertiser is an urban, hand-held, augmented-reality project exploring on-site substitution of advertising content for the purposes of exhibiting art. The project was initiated by artist and developer Julian Oliver in February 2008 and is being developed in collaboration with artists Clara Boj and Diego Diaz. The Artvertiser considers Puerta del Sol Madrid, Times Square New York, Shibuya Tokyo and other sites dense with advertisements as potential exhibition space. The Artvertiser is an instrument of conversion and reclamation, taking imagery seen by millions and re-purposing it as a surface for presentation of art.